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Charlotte Chocolate Shop Grand Opening Success

By July 5, 2011March 24th, 2014Chocolate Business, The Chocolate Experience

We’ve been making chocolate in Charlotte for over 3 years now.  We began with just an orange chocolate truffle and a simply pure chocolate truffle at what was then the Tailgate Market.  Look at how far we’ve come with a family that bound together and a work ethic that just doesn’t quit.  Now it’s time for us to really have some fun; all starting with our grand opening.

How was the Grand Opening?

She asked: “So how was the Grand Opening?”
We said: “A blur of chocolate, people, smiles, laughs, and more chocolate.”

Chocolate-Maker-Bill-Dietz-TrufflesWhat did we sample for our adoring public?

  • Four sheet cakes; pound cake, cream cheese cake (a white cake), and 2 chocolate cakes,
  • 30 lbs of chocolate mousse
  • 4 full chocolate almond pate logs with caramel sauce
  • over 300 chocolate truffles

Yea, it was that kind of party.

It took us at least four days of kitchen prep time, a day of cleaning, and a day of myself running all over Charlotte gathering an assortment of odds & ends to make the party just right.

The Romantic Grand Opening

The idea of a grand opening to me conjured thoughts of a paced journey of restocking products, talking with friends and new faces, getting pictures with our supporters, and taking a few orders.

What it really turned out to be was wave after wave of supporter or newcomer that devoured chocolate and made a line to purchase our products that zigzagged back and forth the storefront and sometimes out the door.

It was a sight, and sadly, as a photographer I wasn’t able to catch any of it.  400-500 people over 4 hours of time was an amazing, blurry, rock and roll moment for us and we are so thankful for those that came out to celebrate with us.

The Secret Chocolatier in Charlotte, NC : Grand Opening Preparations

Giveaways & Great Neighbors

We love door prizes and held bits of trivia and drawings.  We are thankful for some of our neighbors donating prizes to our fans.

The Secret Chocolatier

  • 5 Evil / Good T-Shirts
  • 4 $20 Gift Certificates
  • $200 off our Truffle Centerpiece
  • Grand Opening Gift Box

Metropolitan Ballroom

  • Private Group Lesson of 8 with Wine & Hor d’oeuvres

Southern Stationers

  • Gift Certificate for Personalization of any Products

Bella Casa

  • a Beautiful Sunshine Serving Dish

The Pink Hanger

  • Gift Certificate for Amazing Clothing

If you weren’t able to make it we’re running weekly specials throughout July.  Otherwise check-in with location services like FourSquare, Yelp, Google Places, or Facebook for great walk-in offers (please no combinations.)  We’re excited to expand our lineup that the farmers markets just couldn’t handle like our full on cakes, mousse, pate, and so much more to come.


Andy is a jack-of-all trades. Technologist, designer, super palate enabled crazy individual. He is like a madman helping The Secret Chocolatier reach new heights and when he's not doing that, or entertaining his new son, he might be falling out of nearly perfect airplanes.