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Favorite Chocolate Results

By April 19, 2010The Chocolate Experience

Favorite Chocolates Pie ChartBack at the beginning of the New Year we asked everyone what their favorite chocolate was.  We had been working over the Winter months developing some new chocolate products based on our market feedback and wanted to hear from you.

The results were:

  • 45% Dark Chocolate
  • 34% Milk Chocolate
  • 11% White Chocolate
  • 9% Semi-Sweet Chocolate

It rings true for what we see requested and talked about as well. Interestingly enough we’ve started to see some subdivisions since we have a Tcho 68% Dark Chocolate Truffle box which competes with a 60% dark chocolate offering.  For some the darker the better, others just want a quality dark chocolate.  Do you find yourself with diverse likings of chocolate?

As a family and being around so many types of chocolates I find it fascinating how the same product has different appeals during different times of the day. Dark chocolate make my head tingle (in a good way), sometimes I just want the salty butter hit of a white chocolate.  Other times I feel more texture oriented and the caramel like milk chocolate just calls out.  Everything has a time and place.

Favorite Chocolate in the Moment?

People ask what is our favorite and I feel like there needs to be more context for it.  What is your favorite chocolate for after work, or before bed, on the porch after a rain.  I can give more if I am given a more subjective frame to work in.  How about you?

Let’s try a few.. What is your favorite chocolate for these moments?

  • Sunny spring afternoon, outside.
  • A quick snack before your work day is done.
  • A quiet moment to yourself when all might be still.

Let us know what you think and we’ll let you know ours.  Share your own moment and chocolate too!

Free Chocolate? Seriously?

This just gets better, we’ll pick from the responses next week and award someone with a sampler box of their choosing.  All you have to do is leave a comment on here or our facebook fan page (keep it with the post for ease of tracking) telling us a moment (from ours or your own) and what kind of chocolate best fits it.

Now that’s easy.. Writing this has gotten me hungry for a grapefruit truffle.  Interesting.


Andy is a jack-of-all trades. Technologist, designer, super palate enabled crazy individual. He is like a madman helping The Secret Chocolatier reach new heights and when he's not doing that, or entertaining his new son, he might be falling out of nearly perfect airplanes.